Air Jordan 3 Retro 'White Cement' '88 (2013)

The Original. The Legend. — Air Jordan 3 Retro 'White Cement' '88 (2013)

The Air Jordan 3 Retro 'White Cement' '88 is the sneaker that started it all. First worn by Michael Jordan during the 1988 NBA Slam Dunk Contest — where he launched from the free throw line in what many consider the greatest dunk ever performed — the 'White Cement' AJ3 is frozen in one of sport's most iconic images. The 2013 retro brought this legendary colorway back with faithful OG construction and the '88 branding on the insole, making it one of the most coveted Jordan releases of the decade.

Why This Is a True All-Time Grail

• '88 Slam Dunk Contest Colorway: The exact colorway MJ wore when he took off from the free throw line at the 1988 NBA Slam Dunk Contest — one of the most photographed moments in basketball history
• '88 Insole Branding: Special '88 branding on the insole commemorating the iconic Slam Dunk Contest — a detail that sets this release apart from standard 'White Cement' retros
• Iconic Elephant Print Overlays: The AJ3's signature grey elephant print on the toe box and heel — the texture that defined a generation of sneaker design
• Visible Air Unit: The revolutionary heel visible Air cushioning that debuted on the original AJ3 — the first Air Jordan to feature this now-iconic design element
• White & Cement Grey Colorway: Crisp white leather base with cement grey elephant print and speckled midsole — clean, timeless, and endlessly wearable
• 2013 OG Retro Construction: Part of the landmark 2013 OG retro run that reignited the sneaker collector market and proved the AJ3's eternal relevance

He flew from the free throw line wearing these. The Air Jordan 3 Retro 'White Cement' '88 (2013) is more than a sneaker — it's a front-row seat to the greatest moment in Slam Dunk Contest history.